With an 8% conversion rate, it looks like neither of these campaigns are targeting brazil phone number list the wrong traffic, but they could probably both benefit from a little conversion rate optimization on their landing pages. However, while this data paints a clearer picture, your lawyer friend still isn't making money from leads. She needs to close new customers. To get this insight, we need to look at brazil phone number list our sales data.Do you make sales?As useful as traffic and conversion data is, it still doesn't tell you whether or not your campaigns are making money.
And if your campaigns aren't making money, why are you running them? Unfortunately, it brazil phone number list can be difficult to track your paid search campaigns down to sales data. E-commerce is pretty straightforward, but once you get past that, it can be difficult to tie your actual sales data to your campaign performance. You often need some kind of crm like salesforce and you need to understand how to connect all the dots. But is it worth it? Absolutely. Let's take a look at what our law firm's hypothetical brazil phone number list campaign sales data shows.Suddenly campaign 4 went.
From zero to hero. It may not have a high cpc or conversion rate, but its return brazil phone number list on ad spend (roas) is almost double the roas of any other campaign. So what does this actually tell us? Well, on the one hand, it's clear that campaign 4 attracts people who are much more likely to buy than people participating in any of the other campaigns. Campaign 3 might brazil phone number list generate a lot more traffic, but that traffic is much less likely to sign up for our lawyer friend's services.