hey choose conservative settings - such as exact match, shared or limited budget settings, tight ad schedules, and standard ad rotations - so there's no chance of spending or overspending on "wasted" ads . Perhaps coincidentally, these settings also minimize the need for account management. If you choose only the most restrictive settings, there is little to monitor and few decisions to make. But the problem with this kind of “batten the hatches” approach is that it is extremely limiting. You will never achieve impressive results unless you are willing to experiment,
try different strategies and tactics, and yes, take risks. And that means putting money behind your efforts and monitoring daily, if not hourly, to see what's going on. Will a “batten the hatches” approach cause your PPC program jewelry retouching service to fail? Maybe. If your results aren't impressive, there may be pressure to shift budget and resources to other marketing initiatives with a higher ROI. More importantly, this type of approach closes the door to mega-results that could take your
PPC marketing program to the next level. 3. Don't Include Sitelinks Most of us can agree that sitelinks are a key part of almost any PPC campaign or account. They offer advertisers many advantages. As I've explained elsewhere, sitelinks are an important way to add additional links to your ad and gain more ad space. It's a great way to send visitors straight to the most relevant page for their needs (a win for everyone). They can even improve ad rankings, as noted on the
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