Halves of the year and discovered: Tuesdays and Wednesdays had the same open rates (10.7%) in the first half of the year But during the second half, Tuesdays became the clear winner (10.6%), followed by Mondays (10.1%) Weekends (and Thursdays) showed the lowest open rates Graph showing average open and click rate by day Seems like Tuesday is our clear winner, right? Not so fast. stats and found that when their newsletters were sent out at 8:00am on Thursday,
they saw the highest open rates (25%)![*] Plus, they uncovered that Tuesday and Wednesday emails sent at this same time came back with open rates under 5%. Yikes! These findings go against everything we’ve Telemarketing list seen so far. If the Wordstream team simply went by the graphs above, their emails would never be opened and all of their messages would be lost in their subscriber's email landfill. In this last and most recent study from Smart Insights, researchers analyzed the open rates for B2B and B2C emails.
They discovered that B2B emails sent to Entrepreneurs and Workaholics during the weekends had the highest open rates: Graph showing email open rates for a certain demographic But B2B emails to normal 9-5 office workers floundered during the weekends as these cats typically go MIA to spend time with family when it comes to checking them. Weekdays performed best with this crowd, particularly those sent out on Thursday, Wednesday, or Tuesday (in that order).