Another great example from Asos – the fluffy crop top “has caught your eye” and all you need to do is “just take your usual size”.
Armani, on the Latest Mailing Database other hand, emphasizes elegance, classy looks and high-quality materials.
If you sell luxury, then this article might help you learn how to use WordPress to make your business look luxurious.
Did you notice some commonalities in the examples so far? Yes, the bullet points in the product description. When describing product features, always use bullet points or lists. It makes the text more readable.
Another great idea to make your description more readable is to create tabs with different information about the product. You can separate shipping information or technical information. So your customers can see the information they want or need.
Sports Direct separates product information from the delivery and returns section.
For example, Nike has a short description of its products, which may be enough for some customers who are not interested in a lot of product information.
For others who want to learn more or check something in particular, they have a "read more" button that pops up with details. Again, the detailed instructions are easy to read because there are paragraphs and bullet points so you can scan and find what you're looking for.
6. Use words that will sell
What is the power word? Power words are tough words that can evoke emotion or invite customers to take action. In the context of online product descriptions, we need to convince customers to buy from our store, it is important to use the sale text.
Advertisement David Ogilvy's father says there are 20 most powerful words.
Try using some of the words listed above to make your product description more impactful. Be careful not to go too far. Customers don't like being forced to buy.
Where can you use strong words in your online store?
Bullet points and checklists