2014 can be seen as a year when O2O was officially raised to a strategic height. Internet giants once again took the lead in solving the problem with Internet thinking, including Baidu, Suning, Sou Fun, SF Express and other giants began to vigorously deploy O2O, a large number of entrepreneurs and capital. Romania Phone Number List The influx has made the entire field instantly popular, and traditional enterprises have also entered Romania Phone Number List the market in a transformative way under the inspiration. In the middle of 2015, the situation of the capital market suddenly became an important node for the tide to subside. By the end of the year, the giants began to shrink their fronts intentionally (Meituan directly closed the door-to-door business), and some traditional manufacturers were even said to be due to the transformation of O2O. Going to a dead Romania Phone Number List end (Fujian Yiding Group), a large number of O2O projects are difficult to carry out in the capital dilemma and have different fates. The sale, bankruptcy, and merger make the entire market shudder. It's still too scary. In fact, from the initial frantic follow-up to the current silence, it is not an Romania Phone Number List objective and rational cognition. We have to see that O2O, as a new business logic, has created room for re-imagination of many business formats, but the return of rationality is leading practice back to the real business value category. In fact, if we go deep into the background of the evolution of the situation, we will find that it is precisely the Internet thinking that has been popular in the past 10 years that has led to the ebb and flow Romania Phone Number List of this wave (Internet practitioners are the initial and key promoters of this wave). The so-called user thinking, platform thinking, profit thinking, fast thinking and many other Romania Phone Number List magic weapons that are invincible in the virtual world have been hit hard by reality. The simplest logic of O2O is the integration of online and offline dual lines,